The government has spent about £10m on an initiative to promote tourism in the Causeway Coast and Glens of Antrim area. It is part of a £50m 10-year masterplan for the region.
Projects to receive funding so far include a water sports centre in Portrush.
New signage for the Antrim coast road, which runs alongside some spectacular scenery, is due to be completed in time for the 2007 visitor season.